The NBA has enjoyed explosive growth in recent years; so much so that its TV deal, currently fetching $930 million annually from ESPN and Turner, will raise that number to $2.6 billion beginning next season, a 180 percent increase. In addition to its globalization, nutritional advancement, and technological progress, the quality of play itself has been consistently climbing season after season. Much of this trend can be attributed to team staffs making better decisions about personnel, playing time, play style, matchups, lineups, and the like. And as much as Barkley and other old-school players would like to minimize its impact, it is undeniable that the best teams who make the best decisions have a common underlying focus: data.
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