We’ve recently been exploring the new ways we as consumers would like to be interacted with by brands as we go through our daily lives. Fitness and nutrition are key parts to our lives and being able to do those well are crucial to remaining of balanced mind and body. Active lifestyle brands have captivated us in the recent years and we think it’s time that the engagement became more personal. They have enough information about us and we’d be willing to answer some simple questions about
We have deep expertise in building recommendation engines and in a recent experiment we thought it would be interesting to build not just a fitness recommendation engine or a nutrition recommendation engine, but a personalized fitness and nutrition recommendation with a human engagement element. We picked the BeachBody website and used all publicly available data to see if with some creative rework and introduction of personalization concepts we could create a fitness and nutrition recommendation engine that would recommend me fitness programs and nutritional supplements to help me achieve my active
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