Enterprises today are amassing data at a faster rate than ever before and largely this data flows into a data warehouse or data lake or just individual databases where it sits. With enterprises struggling to leverage it in a holistic and meaningful way for their business, the appeal of “big data” is waning.
So how do enterprises begin moving beyond big data?Data Driven and Connectedness
In the last years we’ve seen enterprises acting on the acknowledgement that organizations need to be more data driven, but there is still a gap of how to really do that well. In the years ahead we’ll see an increasing push by organizations implementing new technologies promising to get them there. It’s unfortunate, but I fear many organizations will be left disappointed. Disappointed not by the technology getting in place successfully, but by the lack of real business value derived from it.
Many technical architects and business people alike have been captivated by the size and speed of data. However, when it comes to knowledge and understanding these are not the most important parameters. Technologies that are scale first place the focus in the wrong area for solving knowledge and understanding problems. What do you gain by writing 1 billion rows per day into redshift if you don’t have that data connected in a meaningful way to rest of your organization? (Now there is definitely a time and place for just getting data persisted, but that’s a very different scenario than a BI/Recommendation/Analytics
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