Graph Advantage: Personal Gamification

User attention spans online are quite short today with all the options vying for their eyeballs. Gasification is an approach that surfaced as being an effective way to engage with users in a more

engaging and interesting manner. Gamification in a non-generic, personal manner with the right incentives for each individual requires a very complete and connected understanding of that user.

Defining Gamification

Gamification involves integrating gaming mechanics into marketing and user interaction strategies. It’s a method that drives consumer engagement and participation since it produces positive behavior via incentives and rewards. As a matter of fact, this form of “gaming” can drive recurring user engagement and positive perception, as long as the approach is based on the right incentives.

Benefits of Gamification with Neo4j

Gamification is becoming more widely seen in today’s user strategy and is on the mind of those driving product and marketing decisions. Getting gamification right can transform the way businesses deal with their customers. Businesses are developing these game mechanics for their target users by means of rankings and customizations to get them to work for customers. The mechanics apply to situations that help promote customer loyalty, motivate buyers to continue making purchases, and provide attractive incentives to maintain their interest.

Involving not only the customer and your products, but also introducing rewards, challenges, and purpose as 

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